Millennials Favor Smartphones for Second-Screening Other age groups, not so much
Description: Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices. Source: eMarketing.com Date: Jan 12, 2018 Link: https://www.emarketer.com/content/millennials-favor-smartphones-for-second-screening Questions for discussion: What does the report say about device use? What does this mean for companies involved in delivering content to audiences?
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